ﻣﯿﻞ ﺑﻪ ﭘﺮﺩﺍﺧﺖ
Willingness to pay

ﺣﺪﺍﮐﺜﺮ ﻣﺒﻠﻐﯽ ﮐﻪ ﻣﺼﺮﻑ ﮐﻨﻨﺪﮔﺎﻥ ﺣﺎﺿﺮﻧﺪ ﺑﺎﺑﺖ ﯾﮏ ﮐﺎﻻ ﯾﺎ ﺧﺪﻣﺖ ﺑﭙﺮﺩﺍﺯﻧﺪ، ﻣﯿﻞ ﺑﻪ ﭘﺮﺩﺍﺧﺖ ﺧﻮﺍﻧﺪﻩ
ﻣﯽﺷﻮﺩ.